AWAqarWorksReal-Estate Operations

Real-Estate Operations consulting, templates, and diagrams

Build better Real-Estate Operations with AqarWorks.

AqarWorks combines CRM consulting, Salesforce implementation guidance, BRD templates, process diagrams, and delivery playbooks for property developers, brokerages, and sales operations teams.

CRM advisoryTemplate libraryDiagram library

AqarWorks workspace

Client delivery board

New3

Lead routing rule

CRM request

Broker commission report

CRM request

In progress2

Inventory dashboard

CRM request

Payment plan cleanup

CRM request

Shipped8

Handover queue

CRM request

Sales launch report

CRM request

This week

6

shipped

2

blocked

1

review

Next review

Thursday

Dashboard fixes, broker flow QA, and launch template handoff.

Selected project experience

Real-Estate Operations expertise, packaged through AqarWorks.

Built from hands-on delivery across regional property developers, broker portals, customer apps, Salesforce CRM, inventory workflows, ERP integrations, and post-sales operations.

15+

Years in tech

4

Regional markets

14+

Certifications

10+

Enterprise cloud platforms

Enterprise delivery background

PwCEmaarAldarMajid Al FuttaimDubai PropertiesDamacMeraasNshamaModon
Enterprise CRM, broker portal, customer app, inventory, and integration experience turned into AqarWorks: a focused Real-Estate Operations advisory and delivery workspace.
Ahmed Khaire, Founder & CEO. AqarWorks is part of Edget AI, the company behind Nogbase.

Reference operating model

Real-Estate Operations is bigger than admin tickets.

The reference deck frames the full operating model across customer journeys, channels, personas, sales, leasing, post-sales, service, facility management, broker portals, apps, and integrations.

Lead capture and qualification
Inventory and payment plans
Broker and customer portals
Post-sales and service requests
Handover and snagging
Community and facility management
Real-estate digital customer journey slide from the reference deck
Customer journey mapDigital customer journeys
CRM Platform Reference Functional Blueprint slide from the reference deck
Functional blueprintCRM Platform Reference Functional Blueprint

How it works

The way Real-Estate Operations work should be delivered.

01

Subscribe

Pick the AqarWorks package that matches your team and current CRM workload.

02

Submit requests

Add broker workflows, dashboards, Flow cleanup, reports, and admin tasks to your board.

03

Ship weekly

Work the queue, review progress, and keep your Real-Estate Operations moving.

Real-Estate Operations lifecycle

Built around the full developer operating model.

From lead capture and broker onboarding to post-sales, handover, and community operations, AqarWorks is shaped around the actual journey property developers need to run.

Pre-Sales

1
  • Lead capture and qualification
  • Personalized campaigns
  • Broker onboarding
  • Inventory search

Sales

2
  • Opportunity management
  • Unit reservation and payment plans
  • SPA document generation
  • Digital signature workflows

Post-Sales

3
  • Payment reminders and ownership transfer
  • Service requests
  • Customer notifications
  • Refund and exception processes

Handover

4
  • Appointments and inspections
  • Mortgage process tracking
  • Snagging, inspections, and title deed tracking
  • Customer portal updates

Community

5
  • Amenities, work orders, and service charges
  • Annual maintenance
  • Community app workflows
  • Tenant and asset management

Pictures from the deck

Proof that speaks in workflows, screens, and logos.

The site now uses selected PPT imagery as visual proof, framed as project exposure and delivery background rather than generic stock photography.

Deck logo set

EmaarAldarMajid Al FuttaimDubai PropertiesDamacMeraasNshamaModon
Broker portal dashboard screenshot from the real-estate deck
Broker portal dashboardPPT image
Project experience slide showing Real-Estate Operations logos and screenshots
Real-estate delivery logosPPT image

Case-study depth

The workflows behind major developer operations.

The proof is not generic administration. It is CRM, broker portal, inventory, ERP, payment, mobile sales, and customer service delivery in real-estate environments.

Emaar Properties

CRM, Broker Portal & Inventory

Designed and delivered Salesforce CRM, broker management, and inventory workflows supporting flagship communities including Dubai Hills Estate and Creek Harbour.

Client context: 123K+ units delivered, AED 70B annual sales.

Broker portalInventory visibilitySales workflowsOracle EBS integrationAgent community portal

Aldar Properties

CRM, Customer Portal & Mobile Sales App

Delivered sales and service automation with an integrated iPad app, broker Experience Cloud, Oracle ERP, Eloqua, telephony, and DARI integration.

Client context: 53K+ units realized, 77M sq ft land bank.

Sales team mobile appBroker Experience CloudCustomer portalService automationGovernment integration

Majid Al Futtaim

Marketing, Sales & Service Automation

Built centralized CRM integrated with Oracle Fusion ERP, marketing systems, payment gateways, Azure data lakes, websites, and broker portal workflows.

Client context: 3 countries, 29 malls, 13 hotels.

Centralized CRMBroker portalPayment gateway integrationCommission workflowsMulti-country operations

Release roadmap

From blueprint to phased delivery.

The deck breaks Real-Estate Operations work into a practical delivery sequence: start with the MVP, then grow through post-sales, handover, and community management releases.

Four-release Real-Estate Operations roadmap slide from the reference deck
Reference deck roadmapFour releases

MVP

Marketing & Sales

1
Lead captureBroker portalUnit reservation

Release 2

Post Sales

2
Payment gatewayService requestsBroker commissions

Release 3

Handover

3
Customer portalMortgage processSnagging

Release 4

Community Mgmt

4
Work ordersAmenities bookingAsset management

Packages

Start with admin support, grow into a full CRM operating model.

Each tier runs through the same request board and monthly subscription model. Ops is the core AqarWorks plan for Real-Estate Operations delivery.

Care

$2k/mo

CRM admin fixes, reports, dashboards, request cleanup, and light automation.

  • Request board access
  • Dashboards and report fixes
  • Light Flow cleanup
  • Template library access

Ops

Main plan

$4k/mo

The main AqarWorks plan for Real-Estate Operations delivery.

  • Broker workflows and lead routing
  • Inventory and sales process support
  • Weekly delivery updates
  • Template library access
  • Monthly ops review

Partner

$8k+/mo

Roadmap ownership, portal coordination, integrations, and stakeholder delivery.

  • Integration coordination
  • Customer and broker portal planning
  • Release roadmap support
  • Stakeholder workshops

Preview the BRD before you unlock the AqarWorks library.

Download the reviewed CRM BRD preview now, then unlock the full BRD, diagram library, and operating templates through any paid AqarWorks package.

Full BRD and diagrams require a paid AqarWorks package.

PreviewRegistered

Real Estate CRM BRD Preview

A reviewed preview document for the full real-estate Salesforce CRM BRD accelerator. Available after sign-up.

2 files

Download preview
Full BRDSubscribed

Full Real Estate CRM BRD

The complete reviewed BRD covering lead management, inventory, reservations, SPA, CRM operations, finance, credit control, commissions, data dictionary, templates, and diagrams. Requires an active subscription.

2 files

View packages
DiagramsSubscribed

Real Estate CRM Platform Diagrams

The reviewed draw.io source library with 34 real-estate CRM architecture, lifecycle, process, integration, finance, commission, and data-model diagrams. Requires an active subscription.

1 file

View packages
ChecklistRegistered

Broker Intake and Channel Ops Checklist

A broker onboarding, compliance, assignment, and commission readiness checklist for Salesforce real-estate teams.

2 files

Sign up to download
Data dictionaryRegistered

Inventory Data Dictionary Starter

A sanitized Salesforce field starter for project, building, unit, pricing, payment plan, and inventory reporting models.

2 files

Sign up to download
ProcessRegistered

Service Request Process Catalogue

A Salesforce service-request catalogue for customer care, payment, contact update, handover, and post-sales workflows.

2 files

Sign up to download
AuditRegistered

Salesforce Flow Audit Sheet

A release-readiness and cleanup audit template for Salesforce automations used by real-estate CRM teams.

2 files

Sign up to download
TemplateRegistered

Document Generation Template Catalogue

An anonymized catalogue of real-estate document templates and Salesforce mapping controls for generated documents.

2 files

Sign up to download
TemplateRegistered

Launch Dashboard Template

A launch-room dashboard structure for leads, reservations, broker activity, inventory movement, finance, and delivery risk.

2 files

Sign up to download

Frequently asked questions

The buying questions before you subscribe.

Clear terms for request scope, delivery cadence, portal support, and how AqarWorks fits around your existing CRM team.

How fast do requests ship?

Small admin fixes and report changes usually move within the weekly queue. Larger workflows, integrations, or portal changes are scoped into visible steps before delivery.

What counts as one request?

A request is one clearly scoped CRM outcome: a report, dashboard, automation fix, broker workflow adjustment, template, or implementation task that can be reviewed and shipped independently.

Can we start with one month?

Yes. The service is designed as a monthly subscription, so you can start with one month and continue only if the delivery cadence is useful for your team.

Do you work inside our existing Salesforce org?

Yes. Work can happen inside your current Salesforce setup, with changes scoped around your existing objects, security model, automations, reports, and operational process.

Do you support broker portals and customer portals?

Yes. Portal work is available on the Partner tier, including requirements, workflow design, Experience Cloud coordination, and integration planning.

Can you join our weekly sales ops meeting?

Yes. Ops and Partner subscriptions include review cadence support so priorities, blockers, and delivery status stay visible to the right stakeholders.

What do you not support?

AqarWorks is not a 24/7 break-fix helpdesk or a replacement for your internal operations owner. It is a focused delivery desk for recurring Real-Estate Operations improvements.

Can you help define the roadmap?

Yes. The Partner tier is designed for roadmap ownership, release planning, integration coordination, and stakeholder workshops across sales, broker, post-sales, and service teams.

Ready to review the fit?

See if AqarWorks is the right fit.

Start with the package that matches your current operating load, then move CRM requests, templates, and diagrams through one visible workspace.

Live availability

Book your 15-minute AqarWorks call

AqarWorks.comReal-Estate Operations consulting, templates, and diagrams